Travellers' acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories

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139 Citations (Scopus)

Abstract

Despite the rising influence of social media, the use of consumer-generated media (CGM) for the task of travel planning still meets with scepticism among certain online travel consumers. Hence the need to further explore the psychological factors underlying this aspect of online behaviour. The study proposes a model of consumer-generated media acceptance for the purpose of travel planning which integrates the Technology Acceptance Model with the Source Credibility Theory. Using an online survey of 661 valid responses and structural equation modelling, the findings highlight the critical factors relevant to the cognitive processes which determine online travellers' affective and conative responses to the use of consumer-generated media for travel planning. The results suggest that integrating technology acceptance factors with that of information adoption can enhance the understanding of consumer-generated media usage in the vacation planning context. The study outcome holds implications for theory and practice.

Original languageEnglish
Pages (from-to)173-180
Number of pages8
JournalComputers in Human Behavior
Volume48
DOIs
Publication statusPublished - Jul 2015

Keywords

  • Social media
  • Source credibility
  • Structural equation modeling
  • TripAdvisor
  • User-generated content

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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