The internet: new international marketing issues

Riyad Eid, Myfanwy Trueman

    Research output: Contribution to journalArticlepeer-review

    23 Citations (Scopus)

    Abstract

    The Internet provides a fundamentally different environment for international marketing and requires a different approach. Now it is unrealistic to apply the same marketing strategies without making some modifications to be appropriate to the electronic edge. This paper touches on the effect of international Internet marketing (IIM) on the marketing mix and explains the need for a new marketing paradigm. The aim is to determine some building blocks in the new marketing paradigm.
    Original languageEnglish
    Pages (from-to)54-67
    JournalManagement Research News
    Volume25
    Publication statusPublished - Mar 8 2002

    Fingerprint

    Dive into the research topics of 'The internet: new international marketing issues'. Together they form a unique fingerprint.

    Cite this