The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation

Ebru Genc, Mumin Dayan, Omer Faruk Genc

    Research output: Contribution to journalArticlepeer-review

    94 Citations (Scopus)

    Abstract

    In today's highly competitive global environment, even small and medium-sized enterprises (SMEs) need to make product and process innovations in order to outperform the competition and satisfy global customers. Investigating the success factors of innovation performance has become critical for the survival and competitiveness of SMEs. The aim of this study is to explore the impact of the degree of internationalization (DoI) on innovation performance through the mediating factors of market and entrepreneurial orientation in the context of emerging-market SMEs. We tested our model and hypotheses with 235 SMEs in the United Arab Emirates, which is an emerging market. The results obtained from partial least squares estimates indicate that the degree of internationalization positively affects innovation performance and, more importantly, that this relationship is indirect and fully mediated by market and entrepreneurial orientation for SMEs. These results shed light on the mechanism of the effect of DoI on innovation performance in the emerging-market SME context.

    Original languageEnglish
    Pages (from-to)253-264
    Number of pages12
    JournalIndustrial Marketing Management
    Volume82
    DOIs
    Publication statusPublished - Oct 2019

    Keywords

    • Entrepreneurial orientation
    • Internationalization
    • Marketing orientation
    • SME

    ASJC Scopus subject areas

    • Marketing

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