Perception of young consumers on mobile phone applications in malaysia

Chai Lee Goi, Poh Yen Ng

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Abstract

The main objective of this research is to explore the perception of young consumers on mobile applications in Malaysia. The perception of consumers on M-Commerce applications seems to be positive, especially communication, emergency, entertainment, content delivery and transaction. However, there is a less preference on location factor. The correlations for most of mobile applications are correlated and it is significant either at 0.01 or 0.05. The third finding shows that emergency, entertainment, content delivery, transaction and location have a positive impact on M-commerce. Finally, there is a need for service providers carefully take the needs and considerations of various users into account to provide better services and attract them to M-Commerce because this study found that the overall research model can be considered as not a perfect-fit model.

Original languageEnglish
Pages (from-to)47-55
Number of pages9
JournalWorld Applied Sciences Journal
Volume15
Issue number1
Publication statusPublished - 2011
Externally publishedYes

Keywords

  • M-commerce
  • Malaysia
  • Mobile phone applications

ASJC Scopus subject areas

  • General

Fingerprint

Dive into the research topics of 'Perception of young consumers on mobile phone applications in malaysia'. Together they form a unique fingerprint.

Cite this