E-marketing in developed and developing countries: Emerging practices

Hatem El-Gohary, Riyad Eid

    Research output: Book/ReportBook

    2 Citations (Scopus)

    Abstract

    While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

    Original languageEnglish
    PublisherIGI Global
    Number of pages352
    ISBN (Print)9781466639546
    DOIs
    Publication statusPublished - 2013

    ASJC Scopus subject areas

    • Business, Management and Accounting(all)
    • Economics, Econometrics and Finance(all)

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