Decision support for global marketing strategies: The effect of country of origin on product evaluation

Masood A. Badri, Donald L. Davis, Donna F. Davis

    Research output: Contribution to journalArticlepeer-review

    23 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)49-64
    Number of pages16
    JournalJournal of Product & Brand Management
    Volume4
    Issue number5
    DOIs
    Publication statusPublished - Dec 1995

    ASJC Scopus subject areas

    • Marketing
    • Management of Technology and Innovation

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